Case study details
Engagement Boosting Techniques Used
Client:
Jessica J. Olmsted
Industry:
Costume attendant
Employees:
110+
Overview:
To enhance audience interaction and foster community engagement, a multi-faceted strategy was employed combining interactive content, influencer-led initiatives, and AI-driven optimization. Core tactics included live Q&As, branded hashtag challenges, and resharing user-generated content (UGC).
Strategy:
We implemented a layered engagement strategy designed to spark interaction, build community, and drive repeat touchpoints across platforms.
Interactive Content Formats: Polls, quizzes, AMAs (Ask Me Anything), and live sessions were prioritized to encourage two-way communication.
Influencer-Led Challenges: Branded hashtag challenges and giveaways were launched with influencers to trigger participation.
UGC Amplification: User-generated content was spotlighted regularly, making the audience feel valued and heard.
Execution:
The campaign started with a branded challenge across Instagram and TikTok, initiated by influencers. Followers were encouraged to participate by recreating content or responding to story questions. Live sessions with influencers answered audience queries and created real-time interactions. Top-performing UGC was reshared on brand pages with credit to the creators, further boosting reach.
Results:
User Participation: Over 12,000+ pieces of UGC were submitted under branded hashtags.
Influencer Impact: Posts featuring influencer-led challenges saw 3x more comments and 2.5x more shares than static ads.
Follower Growth: Instagram and TikTok followers grew by a combined 38%.
Conclusion:
The use of real-time interaction, UGC, and influencer challenges created an engaging environment that encouraged audience involvement. By meeting users where they are and inviting them into the narrative, the campaign not only grew the audience but made them active participants.