As the Analytics & Insights Lead, Maya Collins plays a pivotal role in turning data into strategic action. With a strong foundation in digital analytics and a keen understanding of social media metrics, he uncovers trends, tracks performance, and delivers data-backed insights that power smarter decision-making across campaigns.

Maya Collins works closely with cross-functional teams to ensure every influencer collaboration is not only creative but also optimized for results. From setting KPIs and benchmarking success to identifying audience behaviors and emerging trends, he transforms raw numbers into clear strategies that drive measurable growth.